3910 Powers Ferry Road

CURRENTLY AVAILABLE. Listed for sale by Debra Johnston, Coldwell Banker – Atlanta.

Currently under construction and scheduled to be completed in early 2023, 3910 Powers Ferry Road is ideally suited to meet the demands of the current market. The high-end market has changed in the past few years from predominantly a move-up market to a relocation and portfolio-driven market. The buyers are coming from the Northeast, the West Coast, and cities such as Chicago. Atlanta has proven to be a suitable alternative and a value compared to those locations. This buyer may be a CEO, independent investor,  athlete, or entertainer. They typically have multiple homes and are no longer restricted to living in the same location as they work. These buyers demand a different product than the move-up buyer…they are looking for a larger home at a higher price point with the ability to expand via recording studio, wine cellar, personal yoga studio, or office. They want finished or partially finished basements, large primary suites, and well-executed hardscapes with swimming pools. 

Site Work / Hardscapes & Landscaping – These are extremely important to this new buyer profile. They view the property as a showcase and often the property is one of several properties owned, so this buyer demands a resort-like appearance to the hardscaping and landscaping. Security is also of the utmost importance. In order to satisfy these requirements, we have removed additional trees and altered the original grades to provide more tailored landscaping with the potential for an open rear yard. Coupling this with the changes to the elevations of the site we have been able to create views of Chastain Park and the golf course. The patio includes limestone paving and a vanishing edge pool with a spa and tanning shelf. The grades for the driveway have been improved as well by adding stone retaining walls and a better approach which allows for additional width for the drive, a larger auto-court, less grade change from the street, and a better overall presence/placement for the house.

Exterior Architecture – The roofing is a  blue-label cedar shingle while several custom-made wrought iron door units have been added to create a seamless transition from the interior to exterior entertainment spaces. The formal entry has been designed to become a focal point including an adjacent newly designed friend’s entrance.

Interior Architecture – The bedroom of the primary suite is an enlarged space and the ceiling includes a beautiful barrel arched shape. A contemporary styled wet bar connects the kitchen and living room while structural steel beams are being exposed on the ceiling to create a striking design element in the home’s spacious entertaining rooms. The terrace level is being finished with an exercise room, full bath, and separate spa/yoga space which opens to a small private lawn. Additionally, the terrace level has been constructed to allow for future expansion to include a potential game room, lounge, and walk-in wine room. Ample full-height storage is planned for the remaining terrace level space, but this area could also be incorporated into the terrace level as a theater or golf simulation room.

Finishes – Also important to this buyer is a stepped-up level of finishes. Our design team will be selecting top-grade tiles for all baths, natural stone countertops, and the highest quality plumbing fixtures. Appliances will be from Sub-Zero / Wolf and include the newest tower-style refrigeration units, silent operation dishwashers, and the signature Wolf range. Cabinetry will be custom built with a wide range of pull-outs, storage features, and options. Flooring will be hardwood upgraded to select white oak wide plank with a contemporary light-colored finish. The stair and railing will also be white oak with a clean simple iron picket design. Functional lighting will be provided with the new 2” LED recessed fixtures and a generous decorative lighting allowance is offered.


White Oak Fine Homes is an award-winning custom home builder and full-service general contractor that delivers the highest quality craftsmanship while working closely with clients to maximize value and deliver timely and within budget.


470 East Paces Ferry Rd.
Suite 370 Atlanta, GA 30305
‪(404) 654-3444


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